Instagram is one of the most popular social media platforms with over one billion active monthly users. Here are several Instagram hacks you need to follow to amplify your Instagram game:
1. Solidify a grid layout.There are many types of grid layouts to choose from. Whether you are aiming for a colorful presence or a warmer, neutral tone, make sure the filter is the same in every photo, every time. It's easy to want to change up your style and transition into new themes, but the less you do that, the more consistent your presence will appear.
2. Use Instagram Stories like a pro.Instagram Stories has evolved quickly the past year. GIFs, music, polls, questions, hashtags, mentions, and locations are just a few features that makes Instagram Stories worthy of attention. Rather than posting on your Instagram Stories immediately, take a few minutes of your day and put together personalized, high-quality stories.
3. Create highlight covers.Highlight covers can make a huge difference for your Instagram profile. When you archive a story after it is live for 24-hours, the last photo in your story is automatically placed as your cover. Make covers using Canva with icons and fonts that tie in with your grid layout.
4. Develop enticing call-to-actions.When you encourage followers to tag friends in your post, you are likely to gain more followers. You can also create a sense of urgency, use active language like "click here" or "register now,"and enhance it with bold colors against your image.
5. Add relevant hashtags.It is easy to get carried away with Instagram hashtags, but it is more important to select the right ones for your post. Instead of using #LikeForLike or #FollowForFollow, use specific hashtags like #TechService for the expert technical service. Research the most relevant hashtags for your business and location, and see the difference in leads and engagement.
Click here to learn more about how you can use Instagram in your business plans today.